E-wolucja 2021
Sales Abroad

The Post-COVID-19 Amazon Business > Implications and learnings for sellers from 18 months of pandemic.

Almost overnight, an unprecedented consumer shock occurred last year, abruptly changing years of shopping habits.

Which might remain, and what might the end of the pandemic mean for marketplace commerce?

This session will take a closer look at the impact of COVID-19 on marketplaces and present insights to meet the new demands competitively.

Cross border e-commmerce - buy and sell abroad.

Cross border e-commerce is developing much faster than the entire e-commerce, it is an opportunity for Polish companies abroad, but also a competition for the domestic market. There are many challenges but also benefits. Marketplaces play a huge role The more sellers pay attention to customer values related to cross border e-commerce, the more satisfied their customers are, and thus more lazy, which in turn has a positive effect on the results. These are the most important conclusions from the research that will be presented during the presentation.

Common traits and approaches taken by the brands in their international growth in e-commerce, focus being on:

• Focused channel strategy and marketing
• High degree of adoption of regional/domestic practices (operationally and commercially)
• Strong product strategy
• Integrating channels into single platform or ERP
• Step-by-step approach (from regional hub to country setups)
• Strong partnership with warehouse operator

Everything You Need To Know About Ranking On Amazon With PPC

In this session I will give you an overview on A9 and how it works based on science data from Amazon reseach papers, end user observations and our own data. How to rank using Amazon PPC and when not to go after certain keywords. I will also cover why Search, Find, Buy works but not for the reasons most people think and the power of GEO Ranking and how it works.

Instagram for business - how to create a community and monetize your actions.

During your speech, you will learn that nice photos are not everything. Dorota will talk about how to run Instagram so that it develops an engaged community and, as a result, effectively initiates the sale of products.

Ebay is a well-known marketplace. But what have we been doing in Poland and other countries?

What is our focus and how can we help potential sellers be successful? How does eBay work?

In this session we will show you how you can improve the sales on eBay and how eBay can help you in this process.

• What tools are available for our sellers and how can you use them?
• What is the best practice for listing your products?
• How can you compete against “local” sellers on eBay.de, Ebay.co.uk
• What is the importance of the account performance? What is the best way to take care of these topics (Late shipment, Defects)

During the presentation, basic information on building a trademark protection strategy will be presented. The speaker, as an experienced patent attorney, will discuss; why is it worth researching trademarks, what are their types, and then what you should pay attention to when applying for trademark protection. In addition, issues related to the functioning of trademarks on the Internet (e.g. their use in Internet domains or in the Google Ads advertising system) will be signaled in this context. The lecture will be of a practical nature, and its aim will be to provide participants with the maximum amount of information necessary to fully use the potential guaranteed by the right to register a trademark.

Training for companies that are at the beginning of their path to gain foreign customers and markets or already sell on foreign markets, but want to do it even more effectively. Each participant, thanks to participation in the workshop, will gain knowledge on how to use the tools available on the Internet to select new potential target markets, understand foreign customers, and prepare the company to enter new markets.

By taking part in the classes you will learn:

• how to analyze the company's export potential and select potential target markets,
• how to better understand the needs and habits of foreign customers,
• how to find and improve areas that require optimization in the development of the company in new markets

During the meeting, expert will focus on the practical use of tools that help to learn about the potential of the foreign market, including: - Market Finder - Grow My Store - Google Trends.

Globalization of sales on the example of COZYDOTS

Based on the history of COZYDOTS development on foreign markets, you will learn how to prepare your product for foreign expansion, what are the main ingredients of success and somehow protect yourself from mistakes. You will receive information on the optimal selection of sales channels, selection of the appropriate foreign market and how to adjust the product to a given foreign market.

During the presentation, I will talk about e-commerce in Spain, I will pay particular attention to its development during the pandemic, what were its causes, effects and benefits. I will also describe the preferences of customers in Spain and what should be especially noted.

In addition, it will present the current e-commerce leaders in Spain (eg Amazon, El Corte Ingles) and we will look for alternative sales channels.

Finally, we will focus on trends in the e-commerce industry and go through some examples of Polish companies that have successfully crept onto the Spanish market.

Does Facebook allow you to sell products from a difficult industry on foreign markets?

I will show you on examples how to implement sales activities on Facebook, which will work well in both small and large companies that handle shipping to 8 European countries.

A lecture for companies that are wondering how to start selling on European Amazon services. Since Amazon launched the Polish-language Amazon.pl website in March 2021, selling on European websites - with particular emphasis on Germany - turns out to be much simpler. Is it still "cross-border"?

By taking part in the lecture you will learn:

• Which of the tools offered by Amazon are particularly useful for Polish sellers planning to sell on Amazon.de
• Why it is worth selling on Amazon.de and Amazon.pl simultaneously
• How much does it actually cost to sell in the FBA - Fulfillment by Amazon model
• What has changed for Polish sellers since the opening of Amazon.pl
• How to take care of your brand on Amazon

Speech topic:

• The French Market
• Cdiscount: the French leader of E-commerce
• Top Selling Categories & New Opportunities
• 4 keys of Success on Cdiscount & on the French Market
• How to start selling on Cdiscount

How to improve your marketing activities on Amazon?

Analysis of the most common mistakes, inadequate assumptions and poorly selected marketing strategies. What to do and what to avoid to generate sales and avoid wasting your budget and your most valuable resource - time.

Low sales? No reach? Too high costs? After promoting over 200 bestsellers on Amazon in several dozen categories, I know which marketing issues may be the most problematic. During individual consultations, we will thoroughly discuss your current marketing activities on Amazon and identify areas for improvement, and if you are just planning to start advertising your products - we will lay a solid foundation for it: I will provide you with appropriate tips, set specific goals and choose a strategy appropriate for your brand, all in order to make your marketing as effective as possible.

What are the first steps towards expansion?

International expansion is a solution that can significantly accelerate the development of a company, but you should be well prepared for it. During the lecture, I will answer the most important questions: What should you pay attention to? What steps should be taken to expand into new markets? How to prepare for it? What are the basic differences and relationships between the most popular directions of e-commerce expansion? How important is it to adapt to local sales conditions, culture and buyers' preferences? And what to do to increase their trust?

"How to use the synergy of B2B and B2C models on Amazon?"

By definition, synergy is the interaction of different factors, the effect of which is greater than the sum of the individual separate actions. Does the synergy effect occur in online sales?

Patryk Radomski, an experienced e-commerce manager, will tell you how to find it and use it well, and he will use the success story of one of Gonito's partners.

During the presentation, there will be a lot of talk about cross-border sales from Poland to the EU. What you need to prepare in the online store, what to bet on and how to prepare for the process from the technical side. Paweł will talk about translations, VAT, currencies, couriers, SEO, prices, Google marketplaces and a lot of details that need to be matched to finally be successful in the cross-border model.

Brexit has drastically changed online sales to the UK.

During my presentation, I will focus on:

• Issues overlooked by exporters regarding clearance in Poland and UK
• How to efficiently perform customs clearance to the UK?
• How can you use the facilitation of the customs regulations in e-commerce to the UK?
• What are the beneficial effects of Brexit?
• What are the necessary documents for tax authorities in Poland?
• How is selling on Facebook different from selling on Amazon / Ebay to the UK?
• How to handle the return in the UK by a shop from Poland?
• Comments and suggestions resulting from Polish and British customs controls.